Rosa Clará is a fabulous Spanish wedding dress gown store established in 1995 with gorgeous styles ready to delight brides worldwide with cutting-edge designs that celebrate individuality, femininity, romanticism, and elegance.
Rosa Clará’s innovative spirit and commitment to the highest quality fabrics and production techniques, continue to be the hallmark of the brand today, now a world leader with more than 4,000 points of sale in over 80 countries.
The Rosa Clará Miami store is one of them, and one of our most exclusive clients. This store receives a multicultural clientele and a high percentage of them, are Latin American women. It was key for us to show not only the essence of the brand but also the versatility of our products. A store with not only wedding dresses but also cocktail gowns, first communion, and accessories, everything a woman needs for the most special days.
Now, is this such a traditional brand, with high success in sales and a great engagement on social media platforms such as Instagram and Facebook, how can we take this to a whole new level and into a whole new audience? – TikTok!
TikTok is the fastest-growing social media app on the market. With over 100 million users and videos with over 5 billion views, the app allows users to create and share 15 seconds to 3 minutes videos, on any topic.
Tiktok is taking the digital world by storm, and we couldn't be left behind. It is a very open-minded and organic platform, and the challenge for us was how do we include Rosa Clara Miami to this type of audience without losing the true essence of the brand.
Since we opened the account, less than a year ago, we have successfully managed to create a community with over 7K followers, more than 520K views, and over 37K likes.
The key was jumping into trends in a way only Rosa Clará could, without losing its style and classic essence. Because who does not like to help us pick the prettiest dress or be part of the story of a beautiful bride? That is why Rosa Clará Miami made its way to becoming one of the most engaging wedding dress shops in town.