Podcast marketing is one of the most underutilized and unknown forms of marketing, yet ironically, podcasts are what customers have been gravitating towards and asking for over the past few years.
Basically, a podcast is an audio file similar to a radio broadcast (minus the commercial breaks) and is available to stream online for listeners. Once your audience members have found you based on your specific content, they can subscribe to your channel, interact with your content and connect with the host or brand building a genuine relationship.
Podcasting is quickly becoming the newest method to relate to your audience in a meaningful way. This campaign lasted one month, we had a total of four guests in "Kira Talks", including Sascha Barboza (@saschafitness), Federica Arevalo (@verdeisbetter), and Danié Gomez (@journeyofabraid). Within the duration of this campaign, Kira gained over 20,000 in a 30 day period, the Youtube videos have over 70,000 views and the engagement in social media increased a 25% rate.
With this strategy, we got to the conclusion that podcasts are dialogues saturated with personality, which can be very intriguing. An engaging, consistent podcast has the potential to capture a massive loyal following and generate amazing results for brand positioning.