THE IMPACT OF AN STRUCTURED ONE MONTH SOCIAL MEDIA CAMPAIGN - 11KTCHN HOSPITALITY GROUP

11Ktchn is a hospitality group that brings together over 10 years of experience in the restaurant area. It currently has 3 restaurants in Miami: Korner, Blind Tiger and Reunion. Soon to open a 4th restaurant with a completely new concept.



11ktchn came to us with a challenge, to position the 3 restaurants that were part of their conglomerate in the market, raise brand awareness and increase their sales. Each one of them is a different product with a different concept and customers so we started on detecting the needs of each one to create a successful strategy that would bust their sales individually and as a conglomerate.


In only one month of campaign we increased not only the impressions, but clicks, budget and interactions of the 3 accounts, achieving impressive results as a conglomerate within their target group. Impressions reached a total of 375K, interactions rose by 48% and 8K was obtained only in clicks.


With a consistent strategy that was adapted throughout the course of 1 year in all 3 of the restaurants, we managed to increase the revenue of 11Ktchn by over 3 million.





To achieve this result it was crucial to set their own goals for each campaign, a careful segmentation and after a market research, choose the right platforms to bring the most out of the investment.


Additionally, Reunion obtained 137 thousand google searches per month and more than 261,000 people searched for their images, which is more than 100% above the Google average.


In regards to Korner more than 58,560 searches per month were added in Google with 1830 clicks and a photo view of 248,000 per month, 100% above the Google average.


Social media is rapidly evolving and every business can benefit significantly from investing in account management, content creation, and paid social media advertising, which has proven to be one of the most valuable assets for a customer's conversions and our results so far with this client.


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