Toast-It - Hospitality Industry
Toast-It started from the passion of two Venezuelan women, Coco and Mafe, who wanted to keep their Venezuelan roots during their ongoing life. As immigrants, they encounter that their busy lifestyles prevented them from cooking the delicious arepas -a typical Venezuelan plate- that they grew up eating. Therefore, Coco and Mafe created Toast-It, a new way to have arepas with a quicker cook process and delicious results. Toast-It's arepas are frozen and can be heated on the toaster, oven, or air fryer in less than five minutes.
The challenge was to convey the right message for people to recognize Toast-It! as a high-quality product that can be cooked quicker than the regular plate. Our main issue was the fact that some people associates fast food with low-quality and unhealthy food.
The millennial generation was our main target - this is a busy demographic that keeps its habits into a healthy approach through their ongoing life. Therefore, in Trendy, we developed a strong branding, website, and packaging to make the brand being perceived correctly. The objective was to create recognition for this product as a great and healthy option for this generation.
The branding is the main skeleton and structure to understand the brand's communication for the correct target audience. The branding establishes the conceptual and visual guidelines to move forward and align everything that is going to be conveyed in the future. Strong branding is a synonym of a powerful brand.
The solid and powerful brand, package, and website reflected the right message - they have a strong online presence, hundred of orders per week, and a variety of points of sales in different supermarkets and locations around the US and Canada. The brand is expanding and getting the correct results after a strategic branding and positioning strategy.