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PATIENTS ACQUISITION THROUGH CONTENT MARKETING - DR.ZURI

Dr. Zuri is one of the only surgeons in the country to hold four board certifications; among these are the American Board of Surgery, the American Board of Plastic Surgery, the American Board of Cosmetic Surgery*, and the American Board of Facial Cosmetic Surgery*. Having performed over 8,000 surgical procedures, Dr. Zuri has the skills and experience to provide beautiful results.

When Doctor Zuri arrived at Trendy Experience, he was looking for a way to display surgical content that would attract his target audience optimally.


Social media marketing for plastic surgeons can increase website traffic and lead generation and portray the Dr as an expert, building relationships by interacting with the audience.


That is precisely what we did. We carried out a content strategy that promoted Doctor Zuri as one of the best Surgeons in the country, highlighting the top 3 procedures that he currently has. We also developed a strategy to optimally show his results and humanize the content highlighting his team and its state-of-the-art office.


A section called #AskDrZ was created where the doctor explains surgical and non-surgical procedures, displaying patient testimonials to show the experience at Zuri Plastic Surgery and thus successfully increase confidence in future patients.



This content strategy aimed to obtain sales and impacted leads, increasing from the moment this new audiovisual strategy was implemented.


In just 6 months, we increased the number of followers from 41K to 50.4K and Youtube views by 40%. In addition, profile visits rose by 20%, while account engagement boosted 12%.


Dr. Zuri is an example that organic marketing as a digital marketing strategy can help you naturally generate traffic. Also, the right strategy and consistency can allow you to generate leads. Content Marketing aims to raise brand awareness, bring traffic to landing pages and sites, build relationships, and generate new leads through informative and valuable content.



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